Engagement is More than a Buzzword in Healthcare

healthcare-1 Engagement is More than a Buzzword in Healthcare

Fostering patient engagement and turning them in to advocates

advanced Engagement is More than a Buzzword in Healthcare
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Engagement is More than a Buzzword in Healthcare

Fostering patient engagement and turning them in to advocates for your institution takes more than a great social strategy. It takes positioning the hospital and provider, as the answer to the patient’s questions and needs. We all strive to Improve patient outcomes, keep physicians up to date on professional information, and manage the information overload through EHR’s and other tools. But can we balance these tasks effectively?

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Where are patients finding their information?

We can’t prevent a patient from googling their symptoms. Because they are connected to information through the internet, it would be unreasonable to expect we could change this behavior. Instead, use this behavior to your advantage.

  • Use keywords wisely. If your institution employs as well-known pediatrician whose reputation is one worth touting, are you maximizing patient searches by using the right keywords?
  • Publish relevant content. Patients want to read more about procedures, symptoms, and what to expect. Are you providing what the patient needs to learn from you?
  • These materials will amplify the effectiveness of your search efforts, by increasing the volume of crawlable data on your hospital’s site, but it also serves another purpose: supporting your physicians.

These materials will amplify the effectiveness of your search efforts, by increasing the volume of crawlable data on your hospital’s site, but it also serves another purpose: supporting your physicians.

(View our checklist for effective physician engagement.)

Embedding resources at the point of care can support treatment decisions inside and outside of the electronic health record.  Those resources can become a go-to tool for patient encounters, positioning your physician and the institution as the credible source for information.  It better supports the needs identified in care, and increases brand value of the hospital.  But it also makes it easier for providers to remain in the know about emerging treatments.  A regular cadence of updates to the information available to patients and providers will eliminate any “stale-ness” in the site environment, and keep the site SEO rich.

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Increase your visibility in a crowded marketplace, with the right content strategies. Advance 360 can help.

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