Travel Audiences: What’s Important to each Generation

As marketers, we must be aware of how each generation consumes content to be able to reach them in a more efficient and effective way. In general, marketers should really start focusing on building experiences for travelers – experience being the main focus of every generation of traveler. As the Experience Era of Travel continues to evolve, marketers need to listen to each generation of consumers to adapt their strategies so they speak to each one.