11 Million Auto Buyers Researching Vehicles on Mobile Devices
Automakers sold 17.5 million cars and light trucks in 2015, which was a record growth in sales, up 5.7% from 2014. While shopping on an auto lot, 63% of shoppers use their mobile device for research. To give some perspective, that means 11 million of the 2015 auto buyers researched on their mobile device while at the dealership.
You know where to reach these customers. Do you know how? Read more from Our Partners at Advance Ohio here.