The big buzzword is Millennial, these days. But let’s not avoid the up and coming Generation Z! These are the students our educators are looking to recruit, and know nothing of “life before internet.”

The Basics
Born between 1998 and today, 69 million strong — they fill nearly a quarter of the U.S. Population.(1)

Fully Digital
The first generation with no knowledge of LBI — life before the internet, they average 3+ hours per day staring in to a screen.(2)

Practical
79% want internships and professional experience in college; 85% want skills such as financial planning.(3)

Frustrated by Obstacles
82% say finding the best college for them is an obstacle; 63% cite the application process.(4)

Entrepreneurial
63% say entrepreneurship should be part of the college curriculum; 72% say students should be allowed to design their own majors.(5)

Sources: 1. “What if I told you…’Gen Z’ will be larger and more influential than Millennials” http://www.goldmansachs.com/our-thinking/pages/macroeconomic-insights-folder/what-if-i-told-you/report.pdf 2. “Everything You Need to Know About Generation Z,”http://www.businessinsider.com/afp-generationz-born-in-the-digital-age-2015-2 3. Northeastern University Portrait of Generation Z survey, 2014.http://www.northeastern.edu/innovationsurvey/pdfs/Innovation_Summit_GenZ_Topline_Report.pdf 4. Ibid. 5. Ibid.