If every conversion brings you closer to making another dollar, why wouldn’t you conduct experiments to increase the performance of your advertising campaign? A/B Testing leads to more awareness of your products/services and better sales.
When a particular piece of creative isn’t performing well, what can be learned? How can preconceived notions and long-term marketing campaigns create false-notions in the minds of our client and our own team?
See a real life example of A/B testing and the optimizations that resulted for our Partners at MLive Media Group here.