Our industry knowledge.
Purpose driven results.
Your Business Is Our Business
We immerse ourselves in our clients industries to fully appreciate where challenges and opportunities lie then we pair an engaged audience and targeted messaging at every stage of the buying cycle.
FRUIT COMPANY OFFERED FINEST PRODUCTS, BUT LACKED MEASUREMENTS FOR SUCCESS
With zero ability to measure ROI on marketing initiatives and zero
integrated digital marketing strategy, Shoreline was operating at a disadvantage
Though their website effectively meets the needs of direct visitors, Shoreline Fruit was missing a vital
component – a holistic marketing strategy designed to expand theiraudience, reaching those still steps
away from the “visit a website” piece of the customer journey. They had built the piece, but the audience
wasn’t coming. We dug into the data-driven realities of Shoreline Fruit’s ideal and targeted audience. Using this market research data and our understanding of the stages of the customer “path to conversion,” Advance 360 fashioned a comprehensive campaign. The campaign focused on identified targets as well as other targets determined during our collaboration with Shoreline Fruit. Next steps involved converting this knowledge into action.