In digital marketing, the best way to sell your product or service is by not “selling” at all. Instead of always asking your customers to buy, you can become a resource for them, by sharing valuable information or just something fun. For example, a car dealership could produce a used-car buying guide, or a dentist office might distribute kids quizzes on how to prevent cavities.
This information is called “content” and whether delivered through a blog post, social media update or video, it’s the heart of any successful digital marketing strategy. Consider that 50% of consumers report that a company’s content has a positive impact on their purchase decisions.
People spend more than 1,000 minutes per month watching online videos with the 18-24 and 25-34 age ranges leading the pack. Video consumption continues to rise, to the point where video social media network YouTube has become one of the leading search engines on the web. Educational institutions need to understand how their audience is consuming content online, and the fact is that more people than ever are watching videos for both entertainment and education. And with video content being among the highest converting metric, can you afford not to utilize the power of video? (Read on about video content marketing here, with this article from Advance Ohio.)
Nearly 90% of all brands use some form of content marketing, according to the Content Marketing Institute. Whether a mom and pop shop or Coca Cola, businesses recognize that this vital marketing resource helps them connect with their customers, generate more sales leads and grow their business.