Edu-girl-1 Digital Strategy for Higher Education

Marketing Educational Institutions is Changing. Be Prepared.

advanced Digital Strategy for Higher Education
svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMCIgd2lkdGg9IjE0MDAiIGhlaWdodD0iNjUwIiA+PC9zdmc+ Digital Strategy for Higher Education

It’s a New Day in Higher Education

Mentioning the word “marketing” in relation to education used to be taboo. But there’s a shift taking place. And it’s healthy. Colleges and universities are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and potential applicants then making sure your message matches your target audience.

Is Your Marketing Addressing the Questions Your Prospects Have?

The rising costs of higher ed are affecting parents and students alike. Only 77% believe that they’ll be able to support themselves financially after graduation.

Create a Strategy That Presents You As the Answers to the Questions

The Student Journey

The definition of a college student has changed. While many seek four years on campus and the value of a liberal arts degree, others are becoming much more targeted. Either way, today’s students are pragmatic and results-oriented. Content that acknowledges and addresses specific concerns trumps generalities.

Game On

College athletics play an important role in supporting recruitment, alumni loyalty and branding for many colleges and universities. At Advance 360, we understand that. Because when it comes to sports marketing, whether you win or lose is just as important as how you play the game.

Community College Garners Record Engagements by Targeting Students

The community college was struggling to reach eligible summer-only students and their parents. The strategies were a blend of latitude/longitude targeting (geo-locating), social media, and responsive rich media. These strategies worked together to encourage social and website interaction, awareness of inexpensive options for college credits during the summer, and overall site traffic.

Edu-stat253 Digital Strategy for Higher Education

15% Increase in Applications for MBA Program

A four year institution approached Advance 360 wanting to increase applications and enrollment for their online MBA programs. The strategy, which centered on content creation, paid and organic social media promotion, targeted online display impressions, and a paid search, resulted in a 700% web traffic increase.

Your Success is Our Success

“Advance 360’s ability to realize our goals has been phenomenal. After planning meetings where they gain a full understanding of your goals and brand identity, their entire team comes together and creates an actionable plan. The plan was able to take off quickly. The difference is definitely in their team — from our Account Executive to their design team — their strength is having key role players working tirelessly for you. Their ability to stay on track to our goals, all the while pivoting to ensure maximum results, makes our partnership fantastic.”

CONNECT WITH US TO FIND OUT WHAT WE CAN DO FOR YOUR BUSINESS





HEALTHCARE

Healthcare data to empower consumers. Next-generation analytics to enable providers.

RETAIL

Whether e-commerce or luxury goods, we specialize in driving sales and brand awareness.

BUSINESS AND INDUSTRY

We can do it all, or just parts of your marketing efforts. Understand what’s available.

AUTOMOTIVE

Predictive modeling isn’t a thing of the future. It’s here right now.

TRAVEL

You create the experience, we make it a destination travelers know about, seek out and share.

HIGHER EDUCATION

Reducing cost per acquisition and improving enrollment yield.

advance 360

We are marketing strategists who deliver critical business insights and stellar campaigns that drive results. At Advance 360, our results are real. Connect with us to find out what we can do for your business.