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Reach New Students and Their Parents

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It’s a New Day in Higher Education

Mentioning the word “marketing “ in relation to education used to be taboo. But there’s a shift taking place. And it’s healthy. Colleges and universities are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and potential applicants then making sure your message matches your target audience.

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While tuition fears are the focus of bill-paying parents, students feel the pressure, too.

Over 77% believe they’ll one day be able to support themselves financially.

Students overwhelmingly see college as necessary to their future.

Over 77% believe they’ll one day be able to support themselves financially.

Over 77% believe they’ll one day be able to support themselves financially.

The rising costs of higher ed
But there’s good news:

67% are concerned about affording college

64% worry about whether they’ll get a job

More than 72% feel stressed about personal finances

Just 22.1% always follow a weekly or monthly budget

7.5% have attended personal finance classes or workshops in college

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The Student Journey

The definition of a college student has changed. While many seek four years on campus and the value of a liberal arts degree, others are becoming much more targeted. Either way, today’s students are pragmatic and results-oriented. Content that acknowledges and addresses specific concerns trumps generalities.

Game On

College athletics play an important role in supporting recruitment, alumni loyalty and branding for many colleges and universities. At Advance 360, we understand that. Because when it comes to sports marketing, whether you win or lose is just as important as how you play the game.

Community College Garners Record Engagements by Targeting Students

The community college was struggling to reach eligible summer-only students and their parents. The strategies were a blend of latitude/longitude targeting (geo-locating), social media, and responsive rich media. These strategies worked together to encourage social and website interaction, awareness of inexpensive options for college credits during the summer, and overall site traffic.

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15% Increase in Applications for MBA Program

A four year institution approached Advance 360 wanting to increase applications and enrollment for their online MBA programs. The strategy, which centered on content creation, paid and organic social media promotion, targeted online display impressions, and a paid search, resulted in a 700% web traffic increase.

Your Success is Our Success

“Advance 360’s ability to realize our goals has been phenomenal. After planning meetings where they gain a full understanding of your goals and brand identity, their entire team comes together and creates an actionable plan. The plan was able to take off quickly. The difference is definitely in their team — from our Account Executive to their design team — their strength is having key role players working tirelessly for you. Their ability to stay on track to our goals, all the while pivoting to ensure maximum results, makes our partnership fantastic.”

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Advance 360 Helps Small Private College Market Varied Online Degrees

Find out how we exceeded cost per conversion across all channels.

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Reducing the Cost Per Acquisition in the Education Space

With the rising costs of tuition increasingly in the public eye, and colleges insisting on more return for less spend, marketers with goals tied to admissions are under more pressure than ever. What can be done to shrink the cost of marketing dollars while simultaneously increasing yield of those already in your CRM?

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Delivering Results for a Community College

Learn more about out work with helping a community college increase enrollment of summer transient students.

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Official Digital Marketing agency of Syracuse Athletics

Check out how we executed a data-driven digital marketing plan for Syracuse University's athletics department.

advance 360

We are marketing strategists who deliver critical business insights and stellar campaigns that drive results. At Advance 360, our results are real. Connect with us to find out what we can do for your business.