Attracting students and parents
It’s a New Day in Higher Education
Mentioning the word “marketing “ in relation to education used to be taboo. But there’s a shift taking place. And it’s healthy. Colleges and universities are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and potential applicants then making sure your message matches your target audience.
The elephant in the room
While tuition fears are the focus of bill-paying parents, students feel the pressure, too.
• 67% are concerned about affording college;
• 64% worry about whether they’ll get a job.
• More than 72% feel stressed about personal finances.
• Just 22.1% always follow a weekly or monthly budget.
• 7.5% have attended personal finance classes or workshops
The rising costs of higher ed
But there’s good news:
Over 77% believe they’ll one day be able to support themselves financially.
Students overwhelmingly see college as necessary to their future. Over 77% believe they’ll one day be able to support themselves financially
The Student Journey
The definition of a college student has changed. While many seek four years on campus and the value of a liberal arts degree, others are becoming much more targeted. Either way, today’s students are pragmatic and results-oriented. Content that acknowledges and addresses specific concerns trumps generalities.
Download Our Advance 360 E Book on Education.
Your Success is Our Success
“Advance 360’s ability to realize our goals has been phenomenal. After planning meetings where they gain a full understanding of your goals and brand identity, their entire team comes together and creates an actionable plan. The plan was able to take off quickly. The difference is definitely in their team — from our Account Executive to their design team — their strength is having key role players working tirelessly for you. Their ability to stay on track to our goals, all the while pivoting to ensure maximum results, makes our partnership fantastic.”
Reducing the Cost Per Acquisition in the Education Space
With the rising costs of tuition increasingly in the public eye, and colleges insisting on more return for less spend, marketers with goals tied to admissions are under more pressure than ever. What can be done to shrink the cost of marketing dollars while simultaneously increasing yield of those already in your CRM?