Positioning Your School as the First Choice

educationhero Positioning Your School as the First Choice

Attracting students and parents

advanced Positioning Your School as the First Choice
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It’s a New Day in Higher Education

Mentioning the word “marketing “ in relation to education used to be taboo. But there’s a shift taking place. And it’s healthy. Colleges and universities are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and potential applicants then making sure your message matches your target audience.

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The elephant in the room

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While tuition fears are the focus of bill-paying parents, students feel the pressure, too.

• 67% are concerned about affording college;
• 64% worry about whether they’ll get a job.
• More than 72% feel stressed about personal finances.
• Just 22.1% always follow a weekly or monthly budget.
• 7.5% have attended personal finance classes or workshops
in college.

The rising costs of higher ed

But there’s good news:

Over 77% believe they’ll one day be able to support themselves financially.

Students overwhelmingly see college as necessary to their future. Over 77% believe they’ll one day be able to support themselves financially

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The Student Journey

The definition of a college student has changed. While many seek four years on campus and the value of a liberal arts degree, others are becoming much more targeted. Either way, today’s students are pragmatic and results-oriented. Content that acknowledges and addresses specific concerns trumps generalities.

Download Our Advance 360 E Book on Education.

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advance 360

We are marketing strategists who deliver critical business insights and stellar campaigns that drive results. At Advance 360, our results are real. Connect with us to find out what we can do for your business.