Every year, Hubspot assembles the “State of Inbound,” a comprehensive report that examines the challenges, priorities, and strategies of more than 3,500 marketers and sales professionals from around the world. The report covers just about every topic in the inbound marketing world, but some of the more interesting statistics revolved around SEO and SEO strategy.
SEO remains relevant and important, but it’s changing dramatically. In 2016, 69% of marketers described prioritizing SEO growth in their strategies. If you are like those marketers, the full report may be reflective of your own thoughts, or may give you a fuller understanding of how this component is expanding among your other efforts.