Creative Tells the Story

Tideline Ocean Resort and Spa is a unique client. They have a strong sense of self, understanding what niche they want to fill for their clientele: a chic, boutique hotel experience with exceptional amenities, offering ocean view banquets and weddings and al fresco dining in West Palm Beach. Unfortunately, their changing ownership and management companies, along with a deflagging from a franchise hotelier left them without a usable logo, identity system or creative assets.

In addition, they needed a web presence worthy of the property itself. The vast majority of their reservations were taking place with online travel agents (OTA’s), and unnecessarily sacrificing margin to those third party entities. The return on marketing investment was untraceable, as the technology was not being used to its potential. In short, this resort needed an identity and a campaign, quickly.

Our team first performed a market analysis of competitive properties in the area. Our review included all that would appeal to the core customer of Tideline Resort, rather than focus on like-sized or properties with similar entities. What we discovered: The property’s beach was exceptional, better than the competition in space and size. The dining offerings were fresh and desirable, with a credible sushi chef and sought after brunch buffet. The spa offered traditional services, specializing in bridal groups. All of the pieces were in existence, the hotel simply needed to generate the creative assets to tell the story.

The Advance 360 Creative Team then came on site to collect video and still photo assets, staging hotel spaces, vignettes, and amenities in order to capture just the right pieces of the story.

From there, a new website/digital environment was produced and launched, as well as a campaign to generate lift in brand awareness and site visits, and reduce third party booking agents.

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Creative Examples

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Peter & Company Jewelers Increases Awareness and Revenue with Strategic Marketing

By all accounts, Peter & Company was a successful Cleveland jeweler. With their concentration on special occasion jewelry, diamonds and engagement, and specialty brands, they had all the devices to gain and keep their clients’ attention.

But at Advance 360, we knew that with a strategy centered around events and special occasions, true gains could be made. We built for them a layered campaign with evergreen, event, and other segments, targeted at those that could be most influenced.

Marketing Challenge

Peter & Co. is a single point customer service oriented jewelry retailer that has been in business for 30 years. They have/had partnered with jewelry specific agencies over the past decade. Peter & Co. wanted to understand how their marketing efforts were performing, have a better knowledge of their customer base, and be able to better leverage the digital space.

Our Solutions

  • We proposed becoming their Agency of Record to handle ALL marketing efforts
  • A full CRM and POS data analysis was performed
  • Custom reporting was created to track both web analytics and POS performance in one place
  • We built them a 12 month media calendar including digital, video, print, radio, signage, etc.
  • Our team coordinates and/or activates and optimizes all of the media plans
  • Our creative team initially designed campaigns for Always On, Mother’s Day, Spring, and Summer

Capabilities:

  • Display impressions
  • Campaign management
  • Design
  • Video
  • Photography
  • Responsive rich media
  • Social media marketing
  • Print advertising
  • Email
  • Direct mail
  • Blog
  • Exterior signage
  • Store collateral & signage
  • Swag items
  • Catalogs
  • Holiday website
  • Campaign analytics
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Creative Samples

B-PeterCo-creative Peter & Company Jewelers Increases Awareness and Revenue with Strategic Marketing