Optimize Based on Data, Not on Gut

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When was the last time you said “Desktop?”

Learn why a mobile marketing strategy using content is the most cost-effective tool available.

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Compelling Content, Downloads Top Performing Email Marketing

With surveys, trivia, games and loyalty programs at the bottom of the list, many of the ideas that once served you well are becoming obsolete. Learn about these effective tactics for lead generation results.

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Geo-Fencing Might Be a BuzzWord, but the Results Are Real

Using geographic, latitude/longitude targeting of devices makes sense for any tradeshow. Learn how to make the most of your next tradeshow experience!

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Understanding Site Traffic Critical to Business Development

Consider analytics as the foundation of a marketing strategy, rather than the way to measure it, and you’ll be more successful at launch.

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All About Color: A Guide to Color Management

There’s a science behind translating the color you see to applications, and they have limits. Do you know what they are and how to ensure consistent color?

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Your Biggest Marketing Challenges

Do your challenges mirror these? If so, we're here to help!

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Local Real Estate Professionals Rebrand Under New LARA Guidelines

Not every client of Advance 360 brands within rigid guidelines, but in the real estate industry, it's possible with a regulatory agency and affiliate partner. Find out how Advance 360 "nailed it with the overall design theory of our new brand identity.”

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Drive Enrollment and Combat Declining Numbers

Advance 360 developed and executed an integrated program that ultimately increased their online enrollment while decreasing the investment they were making in SEM.

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The Path to Purchase: Manufacturing Has Changed

Find out why it's important for manufacturing marketers to reach their audience through a variety of methods well before the audience reaches out to them.

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88.3% INCREASE IN ADMITTED STUDENTS

Find out how a four-year state university leveraged re-targeting to bring in top recruits.

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Content Marketing: Did you know?

Marketing experts saw the shift long ago. They’ve preached that “content is king” for years. But what does that really mean?

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How Much of Your Budget is Digital?

How do your tactics measure up?

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Customer Relationship Management: Use Your Data for Big Results

Learn how to leverage your own customer data to grow your business.

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Transitioning Marketing Tactics or Agencies: A How To Guide

Keep things fresh with these important strategies.

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Community College Garners Record Engagements (+253%)

Advance 360's strategy revolved primarily around three tactics to reach parents and students.

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Retailers: Use Your Owned-Data to Improve Results

You can finely tune the message to your existing clientele, dramatically improving the yield from relationships you already have.

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Graduating Godly Individuals: Grace Christian University

West Michigan College changes their name and branding with the assistance of Advance 360.

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Priorities of B2B Marketers

How do your tactics measure up?

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A New Face with a Familiar Voice: Advance 360 Rebrands Statewide Organization

Michigan Lodging and Tourism Association, as it was formerly known, knew that they were poised to reinvent themselves. Advance 360 guided their journey to their new name and brand, now known as Check In Michigan.

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Creative Tells the Story

See how Advance 360 generated lift in brand awareness, site visits, and reduced third party booking agents.

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William & Mary Athletics’ Social Campaign Draws Record Attendance

Find out how lat/long targeting, list-matching and social media increased engagement and attendance.

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2018 Digital Marketing Trends

Discover actionable insights you can (and should) incorporate into your marketing strategy.

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Fruit Company Offered Finest Products, but Lacked Measurements for Success

With zero ability to measure ROI on marketing initiatives and zero integrated digital marketing strategy, Shoreline was operating at a disadvantage.

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Peter & Company Jewelers Increases Awareness and Revenue with Strategic Marketing

See how Advance 360 drove impressive results for this retailer.

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Technology Changes the Nature of Online Giving

Understanding your audience is the sacred piece of any puzzle. Who are your donors, and what drives them to engage with your organization?

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Essential Tools for Marketing Managers

Marketing Managers have a lot to juggle when planning and executing their business strategies. From developing content marketing to ...

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Rebranding can be Daunting, but Results Exciting

Just as our own lives have seasons, generations, or iterations, so do brands. Businesses that experience dramatic growth find themselves ...

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Building a Lasting Social Media Strategy

See how a consistent, long-term social media strategy can perform. This example offers real statistics from an Advance 360 client for the first eleven months of 2017.

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Total App Downloads Outpace Goal

Smart strategies and swift optimization create engagement beyond expectations.

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Reduce Spend in Search, Improve Results

A national e-learning company was falling short of e-commerce revenue goals and experiencing a negative ROI on their marketing strategies and campaigns.

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Basics for Your Travel Social Media Strategy

According to a recent study by Sprout Social, travelers are turning to social media to influence them more than ever before.  In fact, only 48% of those that used social media to research travel followed through with their original plans.

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Honda Case Study

A Northeast Ohio Honda dealer has committed to implementing a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead provider

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The Highest Quality Leads Come Directly from a Dealership’s Website

The most successful dealers turn their website into a lead engine. By doing so, the dealers reduce their reliance on 3rd party lead providers.

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User Data Reveals Key Reason for Underperforming Preowned Car Sales

If your website analytics show that 44% of traffic exits your page after visiting a VDP, you know that the user didn’t find what they were looking for. So, what do you do?

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Used Car Dynamic Inventory: A SEM Case Study

A Cleveland-based Honda dealer signed with Advance 360 in 2015.  During March of 2016, the dealer added used car dynamic inventory SEM to supplement traditional new car SEM. 

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Influence Sales by Measuring the Right Things

Your sales funnel, path to conversion or decision journey: these synonyms all describe the natural events that occur in order to generate a sale.  It looks something like this:

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Mix it Up

As is the case with any recipe, the right mix of ingredients is critical to the end result. Same holds true when it comes to finding the right mix of media solutions for marketing campaigns. A little too much or too little of one ingredient can be the difference between success and failure.

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A Publisher’s Survival Guide for the Platform Era

As brands and publishers rush to grab up as much land in the digital space as they can, it ultimately lands them in only two yards, Google and Facebook.

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How to decide “Should I bid?”

At Advance 360, we first analyze businesses and their competition to determine if we should bid on brand terms. If competitors are bidding on a business’s brand term, we want to bid to the top position to outrank the competition.

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Creating Engagement Through Content

The content you create and share is crucial to your digital marketing strategy.

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Recruiting International Students

According to the Institute of International Education, more than one million college students studying in the U.S. are international students, and 47% of those are from China or India

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How Do You Engage Students Who Don’t Always Apply During the Traditional Periods?

With factors like value, influencers, available information, and well-timed communications, any university can make an impact at the end of the decision-making journey.

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Accelerate Intent for Prospective Students

Imagine the Admissions Department of a four year college that can name their desired admissions yield.

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Reducing the Cost Per Acquisition in the Education Space

With the rising costs of tuition increasingly in the public eye, and colleges insisting on more return for less spend, marketers with goals tied to admissions are under more pressure than ever.

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Improve Your Search Performance with Content Marketing

Content Marketing has become one of the most important ways for a business to market themselves online.

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Optimize Your Trade Shows with Location-Based Targeting

Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in.

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Digital Healthcare Marketing Strategies that Really Work

Constant change has become the norm for healthcare marketers these days, and that trend doesn’t seem to be slowing down

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For NonProfits: The Importance of Understanding Your Donors and Their Motivations

Many nonprofit organizations assume they know who their donor audience is, and develop strategies based on these assumptions. There are two problems with making these assumptions...

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Smartphones Take Over

Smartphones have transformed us. We are anxious, even edgy, if we are without our phones, panicked over the potential to be disconnected.

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Exposure Does Not Increase Retention

Without someone primed to retain your message, it becomes wallpaper, falling on deaf ears – an audience that simply isn’t prepared to take action.

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Reaching Students About College Decisions

Are you reaching your students where they are right now?

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Manufacturers: Your Customers are Decision-Ready

The rapidly changing B2B marketplace should be serving as a wake-up call for those in the B2B manufacturing industry.

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CLIENT PROFILE: SFUMATO FRAGRANCES

Advance 360’s role as the Sfumato Agency of Record is to tell this story as authentically as possible. Their story is a unique one. See how we captured it.

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SEO Priorities

The report covers just about every topic in the inbound marketing world, but some of the more interesting statistics revolved around SEO and SEO strategy.

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Where to Begin

Generating ideas is tough, especially when content developers are tasked with material that is SEO rich and interesting to the reader.

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What’s Your Type?

How a designer approaches text to tell a story

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Profiling Gen Z In the Education Space

The big buzzword is Millennial, these days. But let’s not avoid the up and coming Generation Z!

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Developing Healthcare Strategies

Every day, hospital and healthcare clients are running dozens of parallel tracks with their marketing strategies, each with its own purpose, but feeding the overall goals of the institution

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Micro-Moments Influence Travelers

On top of being mobile friendly, you have to be in the customer’s path when and where they are looking for your service. What’s the best way to do that?

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The Power of A/B Testing

A/B Testing leads to more awareness of your products/services and better sales.

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Researching a College: The Search Process

Are you overwhelmed developing an effective plan to marketing your University?

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Travel Audiences: What’s Important to each Generation

Marketers need to listen to each generation of consumers to adapt their strategies so they speak to each one.

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The Five Stages of Travel

Learn how to engage travelers every step of the way and turn dreamers into customers.

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11 Million Auto Buyers Researching Vehicles on Mobile Devices

71% of social media users are more likely to purchase from brands they follow online.

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Ad Exposure: What You Should Know

Retention does not increase with exposure.

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Understanding SEO

Improving your website’s search engine ranking helps customers find you.

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