Building a brand. Great positioning. Reach and frequency. Content is king. We’ve heard these mantras again and again, but do you really know how to approach any of it to get results for your business? Take it one step at a time, and start with building out your social media strategy. We’ve compiled these social media rules of the road get your started.
- Facebook, Instagram and other social channels are inexpensive, but you still must pay to be seen. It isn’t enough to post daily, as you won’t be seen by the majority of your friends or followers. Only promoted posts or advertising on the platform will generate the attention you are looking for. Too frequently, we think of social media as “free,” when in fact, while economical, you must invest to reap its rewards.
- Engagement is the most important metric to measure. Yes, you want to increase those that follow your brand, but people who interact with you and share your stories on your behalf provide more value because they are extending the reach and affinity for your brand. A regular stream of content that offers a unique view into your business or behind-the-scenes activities will generate that activity (when used in conjunction with paid posts as noted in our first tip).
- Don’t expect to be a viral, overnight sensation. We’d all like to hit the grand slam the first time we step up to bat. But it takes practice and patience to learn what will be well received.
- Be consistent. Don’t lose sight of the long term goal: that you’re building a foundation for lasting relationships with your audience. Your strategy is akin to a marathon, not a sprint.
See how a consistent, long-term strategy can perform. This example offers real statistics from an Advance 360 client for the first eleven months of 2017.