B-rebrand-1 6 Reasons to Rebrand your Business

You Have Changed, but Your Image Hasn’t

Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.

B-rebrand-1i 6 Reasons to Rebrand your Business
B-rebrand-2 6 Reasons to Rebrand your Business
B-rebrand-2i 6 Reasons to Rebrand your Business

You Aren't Memorable

Your potential customers see you frequently, but don’t remember your brand or worse, your mission.

B-rebrand-3 6 Reasons to Rebrand your Business

You Look Dated

Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.

B-rebrand-3i 6 Reasons to Rebrand your Business
B-rebrand-4 6 Reasons to Rebrand your Business
B-rebrand-4i 6 Reasons to Rebrand your Business

Brand Promise Isn't Clear

Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.

B-rebrand-5 6 Reasons to Rebrand your Business

Poor Sentiment

Your brand has poor consumer perception and needs to reinvent.

B-rebrand-5i 6 Reasons to Rebrand your Business
B-rebrand-6 6 Reasons to Rebrand your Business
B-rebrand-6i 6 Reasons to Rebrand your Business

New Competitors

When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.”  Act in accordance with what reality is now, not what it once was.