The most important takeaway: if you want to be found, you better be mobile friendly. Here’s the mobile reality – in 2015, there were 1.8 billion smart phone users in the world, and 64% of the U.S. population owns a smartphone. Of that U.S. mobile population, 75.1% of them access the internet from their mobile phones, and that percentage is rising every year. With those kind of numbers, chances are that your customers are on mobile or soon will be. On top of being mobile friendly, you have to be in the customer’s path when and where they are looking for your service. What’s the best way to do that?
If every conversion brings you closer to making another dollar, why wouldn’t you conduct experiments to increase the performance of your advertising campaign? A/B Testing leads to more awareness of your products/services and better sales.
When a particular piece of creative isn’t performing well, what can be learned? How can preconceived notions and long-term marketing campaigns create false-notions in the minds of our client and our own team?
See a real life example of A/B testing and the optimizations that resulted for our Partners at MLive Media Group here.
Education reporter Betsy Hammond of the Oregonian Media Group has seen colleges in her region get better at marketing qualities that make them special. For example, Whitman College, a small, liberal arts school in Walla Walla, Washington, stresses the breadth of its programs, close working relationships with professors, and a year-long “Encounters” program offering freshman a deep dive into the ongoing value of a liberal arts education. Western Oregon University, which stresses accessibility, recently announced affordability grants to help students meet rising costs.
Yet as the parent of a 16-year-old son, Hammond is learning how challenging the search process can be. Rankings often “read as though they were written by someone sitting in an office crunching numbers,” she says. “People feel overwhelmed.”
Are you overwhelmed developing an effective plan to marketing your University?
Travel Audiences: What’s Important to each Generation
As marketers, we must be aware of how each generation consumes content to be able to reach them in a more efficient and effective way. In general, marketers should really start focusing on building experiences for travelers – experience being the main focus of every generation of traveler. As the Experience Era of Travel continues to evolve, marketers need to listen to each generation of consumers to adapt their strategies so they speak to each one.
Learn how to engage travelers every step of the way and turn dreamers into customers.
11 Million Auto Buyers Researching Vehicles on Mobile Devices
Automakers sold 17.5 million cars and light trucks in 2015, which was a record growth in sales, up 5.7% from 2014. While shopping on an auto lot, 63% of shoppers use their mobile device for research. To give some perspective, that means 11 million of the 2015 auto buyers researched on their mobile device while at the dealership.
You know where to reach these customers. Do you know how? Read more from Our Partners at Advance Ohio here.